Product Marketing Manager

Post Date: 02 Dec 09

Job Title: Product Marketing Manager

QUALIFICATION (DETAIL):

Education:

BSEE/MSEE or equivalent degree

Experience:

Minimum 7 years of product management/planning and product marketing experience in a semiconductor and/or networking systems company.

Strong background in one or more of the following areas is preferred: wireless products, WLAN networking equipment, communication chip design, embedded software development.

Experience in bringing new products to market and/or significantly increasing market share of existing products.

The successful candidate will build products from existing ideas, and help to develop new ideas based on WiFi industry experience and contact with customers. Must possess a strong WiFi technical and product management experience. Must have a demonstrated experience of how to investigate, uncover, and execute key programs at target ODMs. This includes understanding key technical requirements, timelines and, promoting and positioning Atheros product feature advantages with key ODMs.

The candidate must be able to communicate effectively across all functional departments. Will work with an engineering counterpart to define product release requirements. Will work with marketing /business development team to define the go-to-market strategy, helping to establish the product positioning, key benefits, and target customers. Will also serve as the internal and external evangelist for the product offering, working with the sales channel and key customers.

Strong analytical, interpersonal and communication skills.

Customer-focused, high energy, and the ability to work independently with minimal supervision.

DESCRIPTION OF FUNCTION & RESPONSIBILITY:

In this key position you will develop and maintain an understanding of the retail market, and the opportunities for Atheros products in this market segment.

Develop excellent working relationships with influential people at retail Wireless router and USB vendors and ODMs for the purpose of gaining visibility into their plans and requirements, and influencing their requirements for WLAN technologies to favor Atheros.

Understand their requirements and roadmaps and influence Atheros product roadmaps to align with retail and USB business needs. Keep these key influencers updated with the information about the latest wireless technologies and trends, and Atheros' products incorporating these technologies.

Direct the development of market requirements for WLAN product line, including product strategy, definition, requirements analysis for the carrier broadband market. Responsibilities include:

• Managing the entire product line life cycle from strategic planning to tactical activities
• Identifying, defining, and tracking customer requirements for new features & new products
• Prioritizing and managing the product development roadmap
• Working with engineering to define product requirements, development budgets, development schedules
• Provide technical support material for the sales team, including BOM analysis, product presentations and competitive analysis as necessary and required

Location: Taiwan

Please send full resume to Raymond.wu@atheros.com